Kantar and Redslim work together on consumer data

The agreement will see WorldpanelPlus users gain access to Redslim Sprint, a behavioural insights platform for consuming fragmented datasets.

Redslim Sprint will help analysts to derive consumer insights from complex data sets to help analyse business performance.

Russell Sylvester, business unit director at Kantar, said: “Redslim’s data and visualisation expertise will help clients leverage key insights quicker so they can make faster and more informed decisions, ultimately driving their business success.”

Marta Battiston, chief strategy officer at Redslim, added: “The collaboration with Kantar has been client-focused from day one.

“For Redslim Sprint, it is a fantastic milestone to see it becoming the front-end of choice for such an impactful data service from Kantar.”