Kantar partners with AnswerRocket

The agreement will see the two companies deliver tailored generative AI solutions to data analysis queries, using AnswerRocket’s generative AI analytics platform and Kantar’s experience in market analysis, consumer behaviour and data.

AnswerRocket, which was founded in 2013, runs a generative AI platform powered by large language models that is designed to streamline and enhance data analysis processes, along with custom AI applications tailored to specific customer needs.

Ted Prince, chief product officer at Kantar, said: “AI and GenAI are not only helping us be more effective: they are giving us, and therefore our clients, a competitive edge.

“Working with AnswerRocket on joint clients means brands and marketers at all levels can talk to our data and get access to valuable insights faster than ever before using AI and new technologies – vital in the fast-moving landscape they’re operating in.”

Alon Goren, chief executive officer at AnswerRocket, added: “We are excited to team up with Kantar to bring the power of GenAI to more brands around the world.

“Our partnership will help businesses unlock the full potential of their data and accelerate their journey to actionable insights.”