NEWS6 January 2021

Kantar and Adthena launch search intelligence partnership

AI Innovations New business News North America

US – Kantar will work with artificial intelligence (AI) search firm Adthena, which has become the company’s worldwide search intelligence partner.

The agreement will see Adthena integrate its data into Kantar’s ad intelligence product in the US, Brazil, Denmark and France.

Adthena, which was founded in 2012, runs a series of AI-powered market intelligence products for paid search advertising.

The company said that further announcements about the expansion of Adthena’s partnership with Kantar would be made later in 2021.

Ian O’Rourke, chief executive and founder of Adthena, said the partnership with Kantar would “bring a whole new level of intelligence to search advertisers”.

Manish Bhatia (pictured), chief global product officer for the media division of Kantar, said: “Paid search is a critical platform for media buyers today, and reliable, precise and dynamic data is so important to achieving success.

“Adthena is a powerhouse when it comes to search intelligence performance and innovation, and we know that integrating their data with our comprehensive insights across digital and traditional media will bring incredible value to our customers.”

@RESEARCH LIVE

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