NEWS18 October 2013

Judge reverses decision on tossing TRA’s claims against Kantar

Legal North America

US — A district court judge, who earlier this month dismissed patent and trade secrets claims in a dispute between TRA and Kantar, has moved to withdraw her previous order and to strike it from the record.

The move follows an appeal by TRA for the judge to reconsider, saying the earlier order contained a number of “erroneous conclusions”. The reversal puts TRA’s claims, accusing Kantar of misappropriating trade secrets and patent infringement – allegations denied by Kantar – back before the court.

MediaPost has more detail on this latest development.

The dispute between TRA and Kantar dates to June 2011, when Kantar filed a complaint as a pre-emptive strike against TRA, whose CEO had threaten to take the company to court over alleged patent infringement.

TRA followed up Kantar’s action several weeks later with a counter-claim, accusing Kantar – whose parent company WPP was an investor in TRA – of taking advantage of information TRA had shared as part of discussions of a “strategic relationship or acquisition” in order to launch a competing research product.

Both Kantar’s RapidView product and TRA’s own Media TRAnalytics tool combine TV viewing information with purchase data with a view to better targeting ad spend.

TRA has since been acquired by Tivo.