NEWS27 June 2014
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Insight & Strategy
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — AURA, the networking forum for client-side insight professionals has announced the winners of its 2014 awards.
Among the client brands, eBay won the ‘Rockefeller’ award for Impact on the bottom line, beating Allied Bakeries, Oxfam, Sky, BP and Telefonica. Camelot’s head of insight, Nick Bonney, won the Driving Industry Progress award while Brown-Forman’s Laurence Miklichansky-Maddocks won the Knowledge Sharing award.
In terms of research agencies, Join the Dots had huge success. It beat Sparkler, Quadrangle, Incite and Flamingo to scoop Agency of the Year as well as winning the Communication award. Meanwhile, Incite won Commercial Acumen and BrainJuicer took the Trusted Advisor award.
In the Best Speaker category MASH won for agencies and Christine McCauley of Diageo was the client winner.
The ‘AURAS’ were announced at The Hurlingham Club, London on Wednesday 25th June.
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