The agreement will see Ken Berry, founder at Jibunu, become senior vice-president of strategic partnerships at OpinionRoute, helping to integrate Jibunu’s technology into OpinionRoute’s research operations workflow system The Navigator.

The acquisition adds to OpinionRoute’s presence in the US, with Jibunu headquartered in Massachusetts. OpinionRoute has offices in Cleveland and Dallas in the US and Cork in the Republic of Ireland.

Terence McCarron, chief executive and founder at OpinionRoute, said: “Welcoming Jibunu into the OpinionRoute fold is an exciting milestone for our journey and aligns with our vision to modernise market research processes and solve systemic industry challenges.

“We are inspired by companies like Jibunu, which have consistently prioritised market researchers’ evolving needs.”

Berry added: “Marrying Jibunu’s expertise in survey programming solutions with OpinionRoute’s proven workflow and quality technology, we’re now uniquely positioned to deliver enhanced efficiency, agility, and performance for market researchers.

“At Jibunu, we’ve always aimed to make things simpler and more effective for researchers who want to take a ‘leap’. Now, as part of OpinionRoute, we’re excited to extend this impact even further.”