JD Power and Better Business Bureau strike content sharing deal
Visitors to the BBB site will be able to access reports on four million US businesses as well as viewing JD Power’s Power Circle Ratings, which are based on the opinions of consumers who have used a certain product or business.
Likewise, visitors to the JD Power site will be able to access free online tools to locate BBB Accredited Businesses, such as contractors and car dealers.
Peter Marlow, JD Power’s vice president and general manager of corporate communications and marketing, said: “At a time of heightened consumer sensitivity related to product and service quality and customer satisfaction, we are pleased to be working with BBB to bring trusted ratings and relevant ownership information to consumers.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments