NEWS27 February 2018

Jaywing acquires Australian digital agency

AI Asia Pacific M&A Media News Technology UK

UK – UK-based marketing agency Jaywing is to acquire Australian agency Frank Digital.

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The move will expand Jaywing’s scale, services and client base in Australia, following the company’s 2016 acquisition of search agency Digital Massive and subsequent launch in the country in March 2017.

Specialising in website and application development, Frank Digital’s clients include AMP Capital, Merivale, Bauer Media, City of Sydney and CanTeen.

Rob Shaw, chief executive at Jaywing, said the acquisition would bring “a rounded, consultative proposition both to existing and new Australian clients”.

The companies have previously worked together on a project basis. Once the deal is completed, Frank Digital’s main Sydney team will move locations to the existing Jaywing business in Sydney.

Matt Barbelli, founder, Frank Digital (pictured, centre), added: “With access to products such as those in Jaywing Intelligence, we’ll be able to offer advanced tracking, data collation, analysis and artificial intelligence to our clients, giving both us and them real competitive advantage.”

Pictured (from left to right): Tom Geekie, managing director, Jaywing; Matt Barbelli, founder, Frank Digital; Chris Pittham, managing director, Jaywing.