Jason More tackles ‘big data’ with new role at pureprofile

More will focus on the recently-announced partnership with loyalty platform Quidco, which is intended to deliver “combined attitudinal, transactional, social and behavioural attribution targeting at the consumer level.”

He commented: “pureprofile gives me the opportunity to pursue both my passions of connecting people and working with ground breaking new technology. By working in partnership with Quidco I am currently tracking 3.7m people’s purchases across 200+ product categories, over 4,000 brands! It is an amazing opportunity.

“Combining that with pureprofile’s omni-channel single sourced data repository Infinity platform, which acts as a website, community portal, survey platform, reporting portal, SCRM and corporate search engine, well…………welcome to BIG DATA!”