NEWS24 January 2014

Jason More tackles ‘big data’ with new role at pureprofile

UK — Global tech company pureprofile has announced that Jason More is to lead its European Account Management team, in his new role as European senior account director.

More will focus on the recently-announced partnership with loyalty platform Quidco, which is intended to deliver “combined attitudinal, transactional, social and behavioural attribution targeting at the consumer level.”

He commented: “pureprofile gives me the opportunity to pursue both my passions of connecting people and working with ground breaking new technology. By working in partnership with Quidco I am currently tracking 3.7m people’s purchases across 200+ product categories, over 4,000 brands! It is an amazing opportunity.

“Combining that with pureprofile’s omni-channel single sourced data repository Infinity platform, which acts as a website, community portal, survey platform, reporting portal, SCRM and corporate search engine, well…………welcome to BIG DATA!”