NEWS8 January 2021

January 2021 issue of Impact published

Data analytics Innovations News Trends UK

UK – The Market Research Society has made the latest issue of Impact available to read digitally alongside the print edition.

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The magazine, published quarterly, explores the impact of insight and includes interviews and features on business, technology, data and analytics, science and more.

Readers can access an online version of the January 2021 issue here.

The January issue includes:

  • A report on localised insight
  • A spotlight on how market research can break down assumptions
  • Features on how the National Trust and Dr Martens are using insights
  • Sir Ian Diamond in seven
  • Regular columnists including Rory Sutherland and Lorna Tilbian.

Print copies of the magazine will also be delivered to those who have a home address as their mailing preference.

Articles from Impact are also published on in the weeks following the magazine’s publication. Read articles first published in previous issues here.