Jane Bloomfield leaves Kantar for WPP agency

Bloomfield (pictured) will be responsible for developing new business, communication and marketing strategies, and act as strategic lead for business development teams.

She will also oversee Landor & Fitch’s marketing communications teams and PR agency relationships.

Bloomfield was at Kantar for more than six years, spending the first three years at Kantar Millward Brown before graduating to managing director, business development, for Kantar’s UK insights division, and then chief growth officer between 2019 and 2021.

Landor & Fitch are a global transformation company and is part of advertising giant WPP, Kantar’s former owner.

Jane Geraghty, group global chief executive at Landor & Fitch, said: “I’m thrilled to welcome Jane to our Landor & Fitch team.

“She has already earned a mighty reputation as a highly skilled marketing practitioner but also as an inclusive and inspiring leader.

“She is a delightful and positive person to have around, and we are very lucky to have her with us as we progress our business ambitions.”

Bloomfield said: “The first thing that struck me about Landor & Fitch was that alongside its proven excellence in design and experience, there is a growing reputation across the complete brand transformation offer that is enormously exciting.

“I can already see how Landor & Fitch’s talented team and expanded offer is strongly positioned to support businesses on the road ahead as they grapple with issues around culture, experience, innovation, acquisitions, environmental, social and governance and workspace in a post-Covid-19 world.”