Isentia appoints Yu as general manager, Hong Kong

Yu joins from Asia Inflight, where he had worked from 2007, starting as advertising manager and working up to general manager. 

In his new role, Yu will take ownership of managing Isentia’s operation in Hong Kong and driving business development in the region. 

"Our growth has been so exciting and more space is critical to continue to support that growth," said David Liu, Isentia Asia chief executive.

“Alex’s extensive industry knowledge in media and B2B marketing are going to help us accelerate the business development, and further enhance our market position in Hong Kong.”