NEWS3 January 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS3 January 2020
US – Data and analytics company IRI has been selected to join Facebook’s marketing mix modelling (MMM) partner programme.
As a member of the initiative, IRI can use the social network’s performance metrics to offer clients cross-channel marketing measurement.
Marketing mix modelling quantifies the incremental sales impact and return on investment of marketing activities, including offline and online sales across channels.
Through the programme, data from Facebook will be integrated into IRI’s marketing data management platform alongside other media and marketing data.
Nishat Mehta, president of the IRI Media Center of Excellence, said: “In becoming a member of the MMM programme, IRI will offer clients comprehensive insights about the performance of their total marketing spend, an increasing portion of which is invested on Facebook.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Hasson Associates
Chief Delivery Officer, consumer insight agency
£120000–150000
Resources Group
Senior Project Manager (Qualitative) – International Field Market Research Consultancy
c. £40,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments