NEWS9 July 2013

IRI gets FreshLook

M&A North America

US — Retail analytics company Information Resources Inc (IRI) has acquired FreshLook Marketing Group.

With fresh products accounting for around 20% of all outlook sales, the company said the acquisition of the FreshLook – which supplies market research information and consulting services to the fresh/random weight fresh food industry – allowed it to provide a total store perspective for its clients.

IRI president and CEO Andrew Appel said: “The FreshLook acquisition enables IRI to further improve its market leadership in providing the total view of the store, which manufacturers and retailers want, integrate the two sets of information more efficiently and provide shopper marketing, analytics and consulting services that impact the whole store.”