IRI and Kantar Worldpanel launch joint discounter data solution

Discounter data will be included within IRI’s EPOS-based InfoScan database, aligned with Kantar Worldpanel databases, and will cover the entire discount market – including hard discounters Aldi and Lidl and high street and bargain discounters like Poundland, Poundworld, Home Bargains and Farm Foods.

“As the retail sector undergoes a fundamental shift, with shoppers set to increase the amount they spend with discounters over the next few years, the launch of our Discounter market read will provide fast, accurate data and actionable insight to help manufacturers develop their business strategies for the discount channel,” said Tim Dummer, head of Grocery and Health & Beauty at IRI.

Customers will be able to receive discounter data as value, unit and volume sales, looking back over three years, and for four week, 12 week and 52 week time periods.