Ipsos UU appoints Jeffries as president

US — April Jeffries has become the president of Ipsos UU in the United States.

Prior to joining Ipsos Marketing’s qualitative research arm in June 2012, Jeffries ran a strategic consulting business having previously been vice-president, innovation at the Pinnacle Foods Corporation

“April Jeffries is an accomplished business leader who brings value and insight to everything she does,” said Ipsos deputy CEO and CEO North America, Pierre Le Manh

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