NEWS16 October 2012

Ipsos US qual arm launches Hispanic practice

Features North America

US— Ipsos Understanding UnLtd, the firm’s qualitative arm, has created Fusiona, a new practice focused on the US Hispanic sector.

Fusiona will launch at the end of the month via a live webinar where the firm will provide more details about the new venture.

Ipsos says the Fusiona team have “intimate knowledge” of the both the general and Hispanic markets and will therefore focus on identifying synergies between the two.

Kelly Tackett (pictured), vice president at Ipsos Understanding UnLtd, said: “Hispanic research can no longer exist in a silo. Instead, a deep understanding of this important segment is an essential component in the overall marketing plan.”