NEWS5 April 2011

Ipsos to acquire TMG Custom Research

Latin America M&A

FRANCE— Ipsos has struck a deal to acquire the custom research division of TMG – The Marketing Group – based in Central America.

TMG Custom Research operates in Panama and Guatemala where it offers focus groups, in-depth interviews and CATI and CAPI services to clients in the consumer goods, durables and health sectors.

The firm’s revenue in 2010 totalled $2.6m.

Carlos Harding (pictured), Ipsos deputy CEO in charge of corporate development, said: “Ipsos, which is already established in the region with offices in Panama, Costa Rica, Guatemala, Puerto Rico and the Dominican Republic, is happy to welcome the expert research teams of TMG.

“Together Ipsos and TMG will form the leading research company in the Caribbean and Central America – as is already the case with Ipsos in Latin America – providing our clients with best in-class research services.”

TMG CEO and founder Domingo Barrios added: “Over the past twelve years, our custom research operation grew into a top regional leader.

“With this new transformation of our custom research operation as a part of a global leader, our clients will benefit from the best technology and methodologies, and world class brand recognition of their strategic partner. We are excited and proud to become part of the Ipsos success story in Latin America.”