Ipsos to acquire German healthcare division of InMoment
The acquisition will bolster Ipsos’ work in the pharmaceutical and medical technology sectors, including a broader range of therapeutic area expertise and a more comprehensive methodological portfolio.
The deal comes weeks after InMoment agreed to join experience measurement, data analytics and insights group Press Ganey Forsta for an undisclosed amount.
InMoment is a customer experience technology company focusing on AI, natural language processing and cross-industry tools, helping clients to collect and connect customer experience data from sources such as surveys, social reviews, conversational chat logs and transcripts.
Ben Page, chief executive at Ipsos, said: “We are pleased to welcome the experienced InMoment German Healthcare team to Ipsos, adding a new competence centre for the Group’s Healthcare Service Line in Hamburg, complementing existing locations in Nuremberg, Munich and Frankfurt.”
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