NEWS10 December 2019

Ipsos takes majority stake in Data Liberation

Europe M&A News Technology UK

FRANCE – Ipsos has acquired a majority stake in automated reporting firm Data Liberation as it looks to expand its new digital research platform.

The company will be integrated with the self-service automated research platform Ipsos.Digital, which launched last month. The value of the deal has not been disclosed.

Founded in 1992, London-based Data Liberation builds online reporting portals and digital dashboards. 

The two companies have worked together for 15 years. Through the deal, Ipsos wants to improve its automated reporting and provide faster, more accessible findings for clients. 

Andrei Postoaca, chief executive, Ipsos.Digital, said: “Reporting is essential to offering a high-performing DIY platform. With Data Liberation we empower clients and researchers to make full use of the findings in real time.”

Chris Morgan, chief executive, Data Liberation, added: “The acquisition opens up new opportunities to scale Data Liberation solutions and offer a truly global platform.”