NEWS11 February 2020

Ipsos buys majority stake in Askia

Europe M&A News

FRANCE – Market research company, Ipsos, has acquired a majority stake in market research survey technology firm, Askia.

The two businesses have been working together for the past year, co-developing DIY tools for Ipsos.Digital – the online research platform Ipsos launched in November 2019, under the leadership of Andrei Postoaca, CEO Ipsos.Digital.

Askia was founded in 1996 by Jérôme Sopoçko (pictured) and Patrick George Lassale, its collection and  analysis, reporting and visualising tools for both online and offline data are used by research companies and businesses.

Askia has subsidiaries in France, the UK, Germany and the United States, with annual revenues of about €5m.  

Sopocko and Lassale will continue to co-manage Askia.

Didier Truchot, chairman & CEO of Ipsos, said: “The more we worked with Askia, the more we realised the strength and depth of its technology and the more we valued the people we were working with. We understood quite quickly that there was an opportunity to not only invest in the solutions but in the business as well – for the benefit of Ipsos, Askia and our respective clients.”

Sopoçko added: “Joining forces with a company like Ipsos is a dream come true. We have been extremely impressed with its expertise, attitude and commitment to helping us to create the next generation of survey platform.”

This is Ipsos’ second purchase this month. Last week, Ipsos announced it has bought Maritz group’s mystery shopping business.

@RESEARCH LIVE

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