NEWS31 October 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS31 October 2016
RUSSIA – Ipsos has launched a syndicated survey ahead of the Football World Cup in Russia in June 2018.
The survey will cover FIFA and Russian Football Union sponsors and football advertising from brands that are not official sponsors.
The study will cover four key questions: if promotional efforts at the World Cup reach expected business results for the development of the brand; is there enough effective communication to overcome the advertising clutter and attract attention to the brand; how consumers involved in the interaction with the brand in connection with FIFA World Cup; and is advertising investment distributed effectively?
It will take place over seven waves, split in three stages: Early Stage ( 2016-2017 ); Before the Cup (May 2018 ); and After the Cup (July 2018 ).
In each wave 1,200 online interviews will be conducted among 14+ year old Russians living in cities with 100,000+ inhabitants. The first wave of tracking has already started and the results will be released in early November.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
The Survey Initiative
Research Analyst
£32,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments