Ipsos revenue up in 2025 but is ‘below our ambitions’

FRANCE – Revenue at Ipsos rose 3.4% in 2025 to hit a total of €2.52bn, according to the company’s latest financial results.  

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In its results for the 2025 calendar year, Ipsos said it had 0.6% organic growth for the year, as well as an operating margin of €309m.

The company said the revenue rise reflected the acquisition of The BVA Family and Infas last year, offset by the appreciation of the euro against other currencies, including the US dollar.

Ipsos said that the level of growth “remains below our ambitions”, with political uncertainty and tighter budgetary constraints on governments worldwide impacting on public affairs activity and the company’s performance.

The results come after a year of leadership changes at Ipsos, including Ben Page’s departure as chief executive, replaced by Jean Laurent Poitou, and the imminent resignation of Didier Truchot from his position as chairman of Ipsos’ board of directors for health reasons.

Europe, Middle East and Africa (Emea) saw 12% growth, with revenue at €1.245bn, while the Americas saw -3.4% growth and Asia-Pacific -4.3%. Organic growth was 2% in Emea, 0.3% in the Americas and -2.5% in Asia Pacific.

Performance in Emea was helped by acquisitions, although impacted by decline in Ipsos’ home nation of France. There was also a 15% decline in public affairs activity in the US, while Asia-Pacific was affected by drops in public affairs work in several countries, notably Australia, New Zealand and India.

Net profit attributable to owners of the parent company stood at €187m and adjusted net profit attributable to owners of the parent at €240m compared with €244m the previous year.   

Cash flow from operations stood at €411m, compared with €430m in 2024, mainly explained by the decrease in net profit. 

Ipsos said it would focus on the acceleration of the development of its Globally Managed Services, as well as Ipsos.Digital and other commercial initiatives, in the year ahead. Organic growth of between 3% and 4% was also being targeted for 2026.

The board of directors also approved a share buyback programme for cancellation purposes, for an amount of approximately €100m in 2026.

Ipsos said in January that it is planning to invest €1bn in its operations over the next five years, primarily through acquisitions and investments, as part of a new strategy to return to sustained growth.

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