NEWS25 September 2009

Ipsos picks RelevantView for online panel task

North America Technology

US— Ipsos has struck a technology deal with RelevantView to run the latter’s RelevantID digital fingerprinting technology across its online panels.

The technology, which is used to root out duplicate respondents, gathers data points from a respondent’s computer and uses a series of proprietary algorithms to create a digital fingerprint.

Other research agencies using the tool include Survey Sampling International, E-Rewards, Greenfield Online, GMI, Authentic Response and Harris Interactive.

Debra Santus, Ipsos senior vice president for North American online access panels, said: “Our partnership with RelevantView promises to keep us in the forefront when it comes to delivering reliable and accurate global online market research solutions to our clients while respecting the privacy of our respondents.”

RelevantView founder and CEO Marshall Harrison (pictured) said the RelevantID product was becoming the “de facto standard” in the research industry.