Ipsos OTX MediaCT appoints VP of syndicated services
McLaren (pictured) was previously at GfK Mediamark Research & Intelligence, where he was responsible for leading international expansion for syndicated services and managed the company’s exploration of RFID (radio frequency identification) technology for passive print measurement.
At Ipsos he will be responsible for the firm’s range of longitudinal media experience products, which monitor US consumers’ engagement with media and new technology and how it changes over time. He is also tasked with the development of ConsumerMaps, a syndicated study that evaluates brand equity.
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