Belsey (pictured) was previously campaign insight controller at Sky, where he led a team focused on creative development research.

In his new role at Ipsos Mori, Belsey will be focused on helping companies in media and fast-moving consumer goods to understand and improve their campaign performance across Europe.

Belsey, who joined the company on 10th May, had worked for Sky until December 2020. Prior to joining Sky he held roles at Samsung, Hall & Partners, 2CV, Synovate and Virtualstock.

Belsey said: “It feels like a great time to be joining Ipsos due to the recent success that the CRE team have had but also the huge potential that our suite of products offers clients going forward.

"I look forward to returning to my agency roots but also leveraging my client-side experience to help find the best solutions for our clients.”