NEWS13 July 2023

Ipsos launches packaging analysis tool

Europe New business News

FRANCE – Ipsos has launched a pack screening tool on its Ipsos.Digital platform in the UK, US, Australia, India and South Africa.

Supermarket basket

The tool, called FastPack, screens and evaluates product packaging and provides gamified scenarios for consumer decision-making.

FastPack will be available to businesses of all sizes, with plans for expansion worldwide and further developments in the future.

Virginia Weil, innovation global service line leader at Ipsos, said: “FastPack on Ipsos.Digital is an integral step towards our mission to accelerate the innovation journey with end-to-end solutions that enable clients to bring new products to market with confidence.”