Ipsos creates path to purchase exec role
Based in the US, Nagisa (pictured) will report to Lauren Demar, global deputy CEO of Ipsos Marketing. She will be responsible for rolling out the global path to purchase business, helping clients understand the purchase journey for a product or service and build strategies for influencing the touchpoints that drive purchase choice.
It will also partner with Ipsos SMX on social intelligence solutions to understand the digital path to purchase.
Manabe was previously chief marketing & sales officer for the United States Postal Service. She has more than 20 years of marketing experience in various brand marketing and innovation roles including P&G, Unilever, Diageo, Campbell’s and Johnson & Johnson.
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