NEWS28 January 2010

Ipsos and Telemundo partner for Hispanic polls

North America

US— Ipsos and Spanish-language broadcaster Telemundo have teamed up to launch a polling service that will keep track of the attitudes and opinions of Hispanic people.

The first Ipsos-Telemundo poll focused on the 2010 Census, a topic at the centre of the broadcaster’s recent public awareness campaign to stress the importance of the population count.

More than 500 members of Ipsos’ US Hispanic Omnibus Service were interviewed by telephone to find out how aware they were of the Census and whether they planned to take part.

The partnership with Telemundo is the second step Ipsos has taken into the US Hispanic market in recent months, following the opening of the Hispanic Research Centre last September to help public, private and non-profit organisations better understand the sector.

  • Meanwhile, Ipsos Loyalty has hired Bruce Corner as senior vice president of its US business. Corner joins from Synovate where he was senior vice president with a global role directing customer experience research.