NEWS16 July 2012

Ipsos adds Jordan to Online Audience Panel Data service

Middle East and Africa Technology

JORDAN – Ipsos has launched its Online Audience Panel Data service in Jordan, bringing the number of countries in the MENA covered to ten.

The service provides media metrics and measurement data such as reach, time spent, duplication and page views. These are collected through a combination of cookie and software panels.

Jordan is the latest country joining the MENA region data service alsongside the UAE, Saudi Arabia, Oman, Kuwait, Qatar, Lebanon, Syria, Egypt and Morocco.