Ipsos acquires Vietnam’s Consumer Behavior & Insight
CBI was launched in 1998 and employs 70 full time staff at its offices in Ho Ci Minh City and Hanoi. As a result of the Ipsos acquisition, CBI partner Nguyen Minh Tan (pictured) has been named as Ipsos managing director for Vietnam.
Ipsos’s existing Vietnamese operations will be merged with CBI in early 2012.
Grant Bertoli, Ipsos CEO for southeast Asia, said: “As a respected local company with talented people and strong client relationships, CBI provides a foundation that we can leverage and combine with Ipsos’s leading specialist approaches.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments