IPG Mediabrands announces social media ROI platform

Performly is a software and services platform designed to allow marketers to measure the financial impact of their social media activity. It does so by examining all brand-sponsored Facebook and Twitter activity, measuring the earned media inspired by the activity, then calculating the value of the earned media against the client’s paid media pricing as well as industry benchmarks. It then aggregates the overall value into a currency dashboard.

Full details can be found here.