NEWS28 October 2011

Intersperience bags ITV deal

New business UK

UK— Broadcaster ITV has commissioned Intersperience to run an ad hoc research community as part of its efforts to develop a new web service.

Intersperience will recruit 130 members for a three-month project, which will include forum discussions, diary studies, brainstorms and online focus groups. The ITV community will operate as a branded “pop up” within the firm’s TrendSpot syndicated online community.

Paul Hudson (pictured), Intersperience’s chief executive, said: “This is an exciting project for Intersperience and ITV. The branded ‘pop up’ community functionality provided by TrendSpot allows us to gather in-depth, real time insight at speed. ITV will use this intelligence to ensure a service offering which they can be confident meets their customers’ needs.”