NEWS3 June 2011

InternetMR launches MRQual tool

Technology UK

UK— Online research agency InternetMR has unveiled a new web-based qualitative service, MRQual.

The tool can be used to run online groups, bulletin boards, depth interviews, diaries and blog studies.

InternetMR is offering a free trial whereby new customers can use the system and receive a transcript of up to 6,000 words for free.

Users can customise studies with their own branding or logos and it is possible for either respondents or moderators to upload images into projects. The service is fully web-based so users are not required to download any software.

InternetMR, run by managing director Richard Clark, also provides moderators for clients’ projects if they are required.