Interactive Video Productions rebrands as IVP Research Labs

Since its launch 13 years ago, IVP has expanded its services from videography, video reels and usability testing, to incorporate innovative neuro labs for marketing research, including eye tracking, biometris, facial coding and EEG testing.

IVP partners with a network of research facility partners across North America and Europe.

Bob Granito, president, said: "This is an exciting time for IVP as we continue to grow and enable added value for market research. We have sought to evolve our brand to better represent the business we have become today – a leading technology supplier for the marketing research industry."