NEWS19 February 2016

IVP launches emotional and behavioural measurement lab

Mobile News North America

US — Mobile research lab provider Interactive Video Productions (IVP) has launched an integrated emotional and behavioural measurement solution. 

MobiLAB combines responses from different stimuli, incorporating measures such as eye tracking, facial coding, EEG (electroencephalography), GSR (galvanic skin response), EMG (electromyography), ECG (electrocardiography) and self-report surveys. 

“We are excited to offer a flexible and cost-effective integrated solution that allows researchers to gain insights into both behavioural and emotional responses," said IVP president, Bob Granito.