IVP launches emotional and behavioural measurement lab

MobiLAB combines responses from different stimuli, incorporating measures such as eye tracking, facial coding, EEG (electroencephalography), GSR (galvanic skin response), EMG (electromyography), ECG (electrocardiography) and self-report surveys. 

“We are excited to offer a flexible and cost-effective integrated solution that allows researchers to gain insights into both behavioural and emotional responses," said IVP president, Bob Granito.