NEWS4 February 2021
US – Mobile marketing research company IVP Research Labs and wearable technology research business Shimmer Research have launched a neuromarketing service for qualitative research.
Through the partnership, the companies will make Shimmer Research’s neuromarketing tool more widely available in the US and Europe.
The technology measures galvanic skin response (skin conductance) and heart rate to gather data on participants’ emotional responses during in-person research.
Bob Granito, president, IVP, said: "IVP, alongside our partner Shimmer Research, have sought to bring neuromarketing to the qualitative industry as another measure of consumer feedback."
Geoffrey Gill, president of Shimmer Americas, added: "Together, we have the necessary infrastructure and technical expertise to support deployment of NeuroLynQ technology to neuromarketing researchers in the US and Europe."
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Quant/Qual – Public Sector, Media, Environment!
£40– £44,000 + strong benefits
Resources Group
Survey Programmer/Scripter – Leading Industry Body
To £36,000
Resources Group
Research Associate – Oxford / Hybrid – Health and Social (Charity)
up to circa £34,000 + Benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
© Copyright 2022 Research Live
0 Comments