Intel leads $21m investment in Tobii’s eye-tracking tech
The firm will use the cash to fund the move into mass-market applications such as mainstream computers, cars and games. Tobii will also use the money to invest in its R&D operations.
Its hardware is already used for academic and market research activities and usability testing.
Tobii CEO Henrik Eskilsson said: “Eye tracking and gaze interaction has the potential to revolutionise computer interaction the same way touch has changed handheld devices…This investment will help us to take this leap and to make the technological advancements necessary to maintain the leading position in eye tracking technology.”
The company received a €16m investment three years ago.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments