NEWS27 March 2012

Intel leads $21m investment in Tobii’s eye-tracking tech

Financials North America

US— Eye-tracking technology firm Tobii has secured $21m in a round of funding led by Intel Capital with support from existing investors Amadeus Capital, Investor Growth Capital and Northzone Ventures.

The firm will use the cash to fund the move into mass-market applications such as mainstream computers, cars and games. Tobii will also use the money to invest in its R&D operations.

Its hardware is already used for academic and market research activities and usability testing.

Tobii CEO Henrik Eskilsson said: “Eye tracking and gaze interaction has the potential to revolutionise computer interaction the same way touch has changed handheld devices…This investment will help us to take this leap and to make the technological advancements necessary to maintain the leading position in eye tracking technology.”

The company received a €16m investment three years ago.