NEWS16 January 2014

Integral Ad Science, WebSpectator get MRC accredited

Data analytics North America

US — Two companies this week received Media Rating Council (MRC) accreditation: Integral Ad Science and WebSpectator.

The accreditation for Integral was for its ad verification technology, which follows on from the November accreditation of its viewability product.

WebSpectator, meanwhile, received accreditation for its Guaranteed Time Slot (GTS) ad viewability metric.

The company said that “in addition to its viewable impression statistics, the Total GTS, Premium GTS, and GTS by Ad Zone metrics in WebSpectator for Publishers are now MRC accredited”.