Instagram offers ad insight tools

The new suite of tools is being rolled out over the coming months and will cover three main areas: account insights, ad insights and ad staging. Brands will be able to see how brand awareness is increasing through impressions and reach; see analytics of paid-for campaigns and given previews and collaboration on upcoming campaigns.

The company announced the tools in a blog on its site and said: “We’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide.”

It said the tools, via a dashboard interface, would give advertisers real-time campaign summary and data showing how the target audience is responding to sponsored photos as well as providing a better understanding of the best time of day to post a content.