The company offers insights in around 25 countries through its platform, which uses AI and NLP techniques to gather data from online searches, social media and video posts, and product reviews. Brands use it to track brand equity and identify emerging trends.

Headquartered in Georgia, the company has a distributed remote team in the US and India. It has expanded its team to over 40 people this year, according to a press release.

Sthanunathan (pictured), formerly executive vice-president of consumer market insights at Unilever, and van Gendt, who led the company’s People Data Center, co-founded i-Genie in 2022.

The platform’s ‘agentic insights’ allows users to ask natural-language questions and receive answers across markets, categories and customer data sets. The platform supports around 20 languages with NLP and is used by companies including Kenvue, Unilever and Coca-Cola. 

The Series A funding round was led by Mudita Ventures and Silicon Road Ventures, with participation from retail and marketing tech investors Deborah Weinswig, Todd E. Benson and Vine Stone Ventures. 

Trevor Sumner joined i-Genie as chief executive this year, with a background in marketing tech, AI, SaaS and enterprise technology.

Stan Sthanunathan, co-founder, i-Genie, said: “Surveys have dominated for decades, but they are too slow, too biased, and too narrow. AI and NLP allow us to capture signals in real time and at scale.

“With Trevor at the helm, I am more excited than ever to see i-Genie lead this transformation, and I remain deeply engaged as we reshape the category together.”