NEWS27 May 2011
US— InsightExpress has promoted John Farrar to vice president of its media measurement team, where he will continue to work on cross-media research projects for the firm’s clients.
Farrar joined the firm in 2009 following spells with Marketing Evolution and Maritz. He was serving as senior director before being promoted to the the role of VP.
Drew Lipner, EVP and group director for agencies and media said: “John has developed a reputation both internally and externally as a consultative partner, and has demonstrated a commitment to continuing to grow our integrated measurement services. I look forward to continuing to work together with John to expand our media measurement efforts and cross-media measurement.”
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