Insight Exchange becomes Big Sofa

UK — Insight Exchange has rebranded as Big Sofa.

Big Sofa started life as a literal big sofa taken out into the street to instigate conversations, evolved into a digital platform for sharing video content, and came to represent the majority of Insight Exchange’s business. It has recently been nominated for an MRS Innovation award.

Big Sofa is also talking to potential partners in other countries in a bid to go global.