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NEWS31 August 2011

Innovid scoops funding for video analytics push

Financials North America

US— Video technology firm Innovid has secured $9.5m in a round of funding led by Sequoia Capital with contributions from existing investors Genesis Partners and T-Venture.

The cash will be used to support an “aggressive growth strategy” designed to push the firm’s interactive video ad serving and analytics offering around the world. Innovid’s technology provides users with an analytics dashboard that measures and tracks viewer engagement.

Sequoia Capital’s general partner Gili Raanan takes a seat on the Innovid board of directors as a result of its investment in the company.

Innovid co-founder and CEO Zvika Netter added: “Having Sequoia Capital as a business partner will allow us to get our offering into the hands of more marketers worldwide.”

@RESEARCH LIVE

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