NEWS3 June 2024

InnovateMR adds machine learning to text analysis tool

Innovations New business News North America

US – Market research company InnovateMR has expanded its open-ended text analysis tool Text Analyzer to include a machine learning engine.


Text Analyzer allows users to streamline the analysis of open-ended text responses, and the new machine learning engine will allow open-ended responses to be analysed in real time and filtered before being sent to researchers.

Key features include quality checks on content, an algorithm to make sure responses are relevant to the questions asked and availability in UK and US English, Spanish, French and German.

Lisa Wilding-Brown, chief executive officer at InnovateMR, said: “The enhanced Text Analyzer exemplifies our commitment to providing cutting-edge solutions that empower researchers to focus on analysing authentic feedback without the distraction of poor-quality data.”