Alice Buck (pictured above left) and Samantha Firsow (above right) have relocated from the company’s Auckland office to London, with Firsow becoming client service lead for Europe.

Meanwhile Bartosz Twarog joins the team from Mondel?z International where he was a shopper insights analyst.

Infotools’ executive director Ant Franklin said: “The demand for our knowledge bank services in Europe continues to grow. It quickly became apparent that we needed to bring in more resources to our London-based team.”