NEWS25 November 2015

Industry veterans unveil online MR marketplace

New business News UK

UK — Former CEO of Millward Brown Ireland, Richard Waring, and former group marketing director of Bewleys, Dan McGuinness, have launched to connect buyers and suppliers of market research. uses an algorithm to enable buyers of market research to source, brief and commission research suppliers, as well as connecting suppliers to a stream of new business opportunities. The platform also provides current and new buyers with access to tools to build research briefs.

“We have created a platform that truly connects the brilliance within the industry to unlock new opportunities for buyers and suppliers,” said Waring. “By launching our aim is to help reinvigorate the market research industry by connecting the right buyers with the right suppliers at the right time.

“There are truly fantastic providers of market research out there, with a real breadth of expertise, but they’re often unable to access relevant briefs from buyers; similarly, buyers can struggle to source these great suppliers, but that is now set to change.”