Kevin Kruper will head up the New York office having joined from research-based consultancy Penn Shoen Berland where he was senior-vice president, while Rosalyn Tang takes charge of the Singapore office having previously been head of TNS’s Shanghai-based consumer insight team.

The company said that the office openings marked the first overseas opportunity for its parent-company St Ives group and increase its global reach.

Incite managing director Roger Banks said: “The US is still one of the biggest research markets in the world, and Asia has a particularly fertile landscape due to economic growth, and it is the right time for us to expand in order to fulfill demand and grow in these vibrant regional markets, as well as to help us compete for business worldwide.”