NEWS28 September 2011

iCrossing appoints Doug Bryan to head analytics

North America People

US— Digital marketing agency iCrossing has appointed former Amazon product manager Doug Bryan as vice president of analytics.

Bryan (pictured) will be in charge of a global team of analytics and strategy experts using a combination of cross-channel attribution analysis and media mix modelling to help clients better their marketing efforts across bought, earned and owned media.

Over the course of his career Bryan has worked as a technical director for software firm KXEN, a product manager at online retail giant Amazon, senior research manager at management consultancy Accenture and senior sales engineer for SPSS.

Adam Levelle, iCrossing’s chief strategy officer, said: “Analytics rests at the heart of iCrossing’s real-time marketing offering. It is part of our DNA. Doug’s industrial-strength analytics background equips iCrossing and its clients with the needed skills to address the increasingly complex digital marketing landscape.”