iCrossing appoints Doug Bryan to head analytics

Bryan (pictured) will be in charge of a global team of analytics and strategy experts using a combination of cross-channel attribution analysis and media mix modelling to help clients better their marketing efforts across bought, earned and owned media.

Over the course of his career Bryan has worked as a technical director for software firm KXEN, a product manager at online retail giant Amazon, senior research manager at management consultancy Accenture and senior sales engineer for SPSS.

Adam Levelle, iCrossing’s chief strategy officer, said: “Analytics rests at the heart of iCrossing’s real-time marketing offering. It is part of our DNA. Doug’s industrial-strength analytics background equips iCrossing and its clients with the needed skills to address the increasingly complex digital marketing landscape.”