Hunt (pictured) was previously a director at WPP-owned consultancy Penn Schoen Berland where she focused on the technology and gaming sectors.

Earlier in her career she had spells with Coatue Capital and Benenson Strategy Group in New York.

ICM director Andrew Wiseman said: “ICM is building upon its enormous traditional research expertise into the fast-expanding areas of digital and social media. Our client projects are ever more global and with her drive, skills and energy, Emily is just the sort of experienced professional that we want to bring on board.”